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It’s already known that most people are basically skeptical and unmotivated.  They would rather learn how to do something than actually do it. Overall only 3% of your prospects will buy your products or become distributors.

Instead of starting out pitching your home business opportunity to the entrepreneurs you meet for several hundred dollars, you should market and promote a front-end retail product for a small cost which gives them the opportunity to try out the product. That retail product can be in the form of an educational course or a software product that teaches them how to build a successful business. By the time that they get to the end of that course or familiarize themselves with the product, they are so enthused about your business opportunity that they will contact you asking to get started.

Therefore, if you want to interest prospects in your business opportunity, you should advertise and sell information about how to have a successful business – NOT information about your business opportunity.  This will increase your prospecting rate from 2-3% to 10-20% of your leads.

The key to making money from the beginning while you do your daily prospecting is to market an inexpensive RETAIL product.  And this retail product must be something that can be sold automatically through direct response advertising.

Here are the steps of the MLM marketing masters:

1.  You place ads.

2.  Your ads promote an inexpensive retail product that can be marketed automatically and sold directly from the web without your direct involvement.  You do not market your main business opportunity.  One example of an inexpensive retail product would be the Magnetic Sponsoring course.

The income you make from the retail sales pays for your advertising and your new customers become your leads!

Three things business-oriented marketers do are:

1.  They retail generic information.

2.  They advertise that information instead of their business opportunity.

3. They backend their prospects into their primary business opportunity at a much later date, after they have been turned into paying customers through the purchase of the retail product.

This process is called a marketing pipeline and can be done completely through an automated process with today’s technology.

•    You place some advertisements online which drives traffic to a lead capture page you’ve created that gives away free tips on how to build a successful home business.

•    The prospect enters their email address and starts to receive your helpful emails.

•    In those emails, you promote a low-cost course. The readers can go directly to the sales page for the product and place their order 24/7.

•    After sending them several emails you give them advice on how to choose the right home based business. You tell them why you joined your particular company and sell them on why you believe it’s the best option for them as well.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these Free videos - Magnetic Sponsoring.

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The driving factor in every single action or decision made by any person is based on one single thing: “The desire to avoid pain or acquire pleasure.”

When you share your business opportunity with a prospect and they tell you “no”, it is because the pleasure they perceive they would gain from starting a business does not out-weigh the pain they perceive it would cause them.  That perceived pain might be the costs necessary to start the business or having to learn something new and move outside their comfort zone. By positively pumping up the prospect’s emotional state, you can help them through this perceived pain.

Every single thing we buy is based on our emotions. We bought the car we drive because of how it made us feel.

Buying into a business and a dream of financial security is no different.  It is also based on emotion.

You buy into a business because of how it would make you feel to have financial security, but you would justify the decision with the fact that it’s a great business opportunity in a well-funded company.

By utilizing the magnetic sponsoring method, your goal in getting a prospect to join your team and become a distributor is to make sure that it is their idea.  Once they have had the time to completely digest the decision to become a distributor, they become dedicated and they’re in it for the long-term.  This is what you should be looking for in team members.

The best way to get a prospect to decide for themselves that the business opportunity is right for them is by repeatedly marketing to them over time. They need to make the decision in their own time frame, not yours. Don’t use pressure tactics and incentives. When the prospect “sells” themselves on the opportunity, you will find that they will be higher quality team members.

It is important to remember that most people are lazy. They want things fast and easy without having to do the work. They purchase hope. They believe that success comes from something outside of themselves.

Most people would rather learn how to do something, rather than actually doing it. They purchase the dream of what the opportunity could give them, instead of using drive and determination to work for it. Instead of making a firm, unwavering decision, they give into their emotions and when those emotional feelings wear off, their desire to become entrepreneurs fades away.

When most distributors start a business, they don’t do what it takes to be successful.  They fall into self-doubt and experience buyer’s remorse. This will happen with 80% of your prospects and distributors.  This is called the 80/20 rule and you’ll never get around it.

The fact is that 9 out of 10 home business owners will spend more money on their business than they will ever make. It is pretty much the standard operating procedure for entrepreneurs starting out in this industry.  It is expected that they pay their dues while they work themselves through the learning curve.  But for those that keep trudging along, learning as the go, they will in time succeed.  There is always a price to pay for education in any industry.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these free videos - Magnetic Sponsoring.

Network Marketing is an industry of marketing and promotion that is pursued by people who have no concept on how to market or promote.  The majority of network marketers are people who work for somebody else.  In their line of work they are employees of a company and have no business ownership experience.

When these inexperienced “marketers” start their own home business they make the mistake of trying to shove their business opportunity or product down the throat of everyone they come in contact with. There are smarter ways to find prospects and build a business.

In attraction marketing one important lesson taught is that you can’t sell an opportunity to someone who isn’t looking for one, no matter how “perfect you think it would be for them” or “how much money you think they could make”.

The first rule of marketing is to sell products people want to buy to the people who want to buy them.

One of the best target markets there is consists of one main group of people: other network marketers. These are people who buy products and services related to building a network marketing business. They want to generate additional income and want to better themselves financially.  These are the types of people who actually spend money each month on business building products and they are your TRUE target market.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these FREE videos - Magnetic Sponsoring.

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• Target Market Make Sure You Define Your Target Client

If you have ever chased after people to get them interested in your latest business opportunity, you know that doing so can be frustrating and ineffective.  People just plain don’t care about your opportunity no matter how good it is. They haven’t been waiting all of their lives to join you in your business opportunity and become a MLM distributor.

What people DO care about is finding a solution to their problems.  They want financial freedom.  They don’t want being dependent on a job they hate or not having enough time with their family and friends.

Finding solutions to other peoples’ problems is the reason attraction marketing works and why it is the way to share your business opportunity.  For you to become a successful marketer, you need to get your prospects to “sell themselves” on using your business opportunity as THE tool they need to accomplish their goals.

What is the best way to accomplish that? Market and promote information on how to generate leads, cheaper, quicker, and easier.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these free videos - Magnetic Sponsoring.

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• Why Should You Use a Blog to Promote Your Online MLM Business?

“Prospecting” for business as it has been done in the past has become obsolete in today’s market place. Used by those who have not yet discovered the techniques of Magnetic Sponsoring, it is an outdated sales method.

The old way of making numerous phone calls trying to interest leads in your business, approaching strangers on the street, holding business opportunity meetings, and trying to turn your friends and family members into business partners have come to an end.

Because of the Internet, everyone today is being bombarded with a flood of information, marketing offers, and endless choices.

Network marketers are considered pests and are met with annoyance and rudeness. The average person does not want to be bothered, so for a marketer to build a business with cold-market prospecting and hard core selling is a gruesome task.

If you want to sell your product or service you need to figure out a way to have the prospect hunt you down.  They need to invite you into their world. You must be the one sought after rather than being the nuisance.

The hard fact is that 95% of the people who start a home business will fail. The main reason for that failure is that they didn’t gain the knowledge and skills necessary to succeed in today’s competitive market place.

To be part of the elite 5%, you must learn how to use attraction marketing strategies to become the leader and achieve the highest levels of success in your business.  This approach positions you in the market place to get interested prospects searching you out and contacting you.  Once a prospect invites you into his world he has shown an interest in buying what you have to offer. All of the hurdles that the out-of-date marketer faces are no longer an issue for you.  You are now the knowledgeable expert who is turned to and pursued.

People are attracted to others that they feel have value and status. If they can establish a relationship with a person of greater status and value, then by association theirs increases as well.

Of all of business opportunities and tools out there, “YOU” are your most valuable marketing resource because you are one-of-a-kind.  You can increase your value and status to others by increasing your knowledge and experience.

To increase the knowledge and skills that are extremely valuable and attractive to your prospects, you should buy every book and course available to you in your market.

Learn how to use attraction marketing strategies to become that leader and expert that everyone wants to work with.  Be the person whose phone calls and emails are welcomed and valued instead of detested and deleted.

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• Learn These 3 Effective Prospecting Tips to Get Targeted Traffic and Increase Your Sales

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I recently came across some interesting information about a very effective way to generate leads and turn prospects into customers and distributors.  The statement that peaked my interest was “Discover how you can become the hunted instead of the hunter.”  This article went on to explain how to attract an endless flood of prospects to you, ready to join your business opportunity.

If you have a network marketing business then you know what it’s like trying to attract new customers and sponsor new distributors.  Wouldn’t it be nice if you no longer had to hound people to join your business?  And wouldn’t it excite you to learn you can actually make money from all of the people who weren’t interested in your business opportunity previously.

I have put together a series of articles that give an overview of this Free Video Bootcamp that teaches you exactly how to do that.  If you don’t want to wait for my series of articles to be posted, you can go to the following link the watch the videos now:  Free Bootcamp

If you are spending vast sums of money for leads and not getting the results you want in your business and feel hopeless in your prospecting efforts, here is a way for you to finally attract an endless flood of new distributors and customers directly to you.

With today’s Internet and our daily bombardment of information and offers, outdated MLM tactics are no longer adequate. You can now learn to be the hunted instead of the hunter and have prospects chasing you rather than the other way around.

You no longer have to annoy your family and friends, hold opportunity meetings, post advertising fliers, and spend more money than you earn.

Now you can make money by generating endless amounts of leads and have those leads clamor to join your business.

Start getting paid to prospect and stop the endless funnel of spending more than you make.

Become the hunted instead of the hunter and get paid to prospect! Learn all these techniques now for free in this 7-Day Video Boot Camp series.

Google Alerts is one of the most valuable tools for website owners offered by Google. It is a free service that allows you to keep track of any topic on the Internet.  Google Alerts notifies you by email about the latest web and news information of your choice. Emails are automatically sent to you when there are new Google results for the search terms that you have identified. You can follow an important news story or read about the latest industry information.  You can keep track of what people are saying about you or your business.  As an online business owner, you can have an advantage over your competition by utilizing Google Alerts. The alerts can be used to spy on your competitors or keep up-to-date with the latest information in your industry.

Find Out What Others Are Saying About You or Your Business

To protect your reputation It is a good idea to monitor what people are saying about you online.  With Google Alerts you can create search terms on both your name and your business name. That way whenever something is written about you, whether positive or negative, you will receive an alert and can react appropriately to the situation.

Back Links

When selecting search terms that are related to your niche, the links sent to you become an important source Read the rest of this entry →