Discover How to Create Your Own Killer Email Promotions That Bring In Boatloads of Cash
Do you want powerful email promotions that get results? Email Promos Exposed is a video course created by Michael Rasmussen in which he gives his step by step formula to putting together email promotions. Michael is well sought after for joint ventures because of his knowledge of email marketing. He takes you through step by step on how to create each element of an email promotion, telling you how to create a killer outline, what psychological tactics are necessary, and how to polish your email promotion up to get it ready for broadcasting. For the time being, Michael is allowing me to give this video course to my readers for FREE. You can get it here: Email Promos Exposed.
You need to have the correct mindset to learn how to write great emails easily. Good copywriting isn’t something that comes natural; it is a developed skill like learning to play an instrument. It is a gradual process that can’t be mastered overnight. To gain the skill you need to practice. Learn from other successful marketers’ email promotions by printing out their emails and write them out in your own handwriting. Practice is just as important as knowledge.
There are two tools you need to create a successful email promotion.
1. You need your own website with your own domain name to promote your affiliate links and products.
2. You need a really good text editor.
Set your intention firmly in your mind before you start to write your email campaign to keep it tightly focused. Determine what you want. Do you want to sell product, motivate your readers to grow your newsletter, or encourage your readers to sign up for a free trial? Keep on subject and don’t go off on a tangent. Don’t bother your readers with too much information about yourself.
CREATE AN OUTLINE
To start an outline he asks himself some magic questions. He first answers them with a couple of keywords and then elaborates on them more fully later.
He recommends using a professional mind mapping program to create the outline or to just list these questions in your text editor and then answer them. He elaborates with the following demonstration.
• Determine what your intention is. Example: To get the reader to sign up for your free advertising promotion.
• Who are you? Your name and a little about yourself if the reader doesn’t know you.
• What do you want? Ask the reader a question: Would you like to get visitors to your site for free?
• Why should I care? You care because you are tired of paying for advertising and want a free way to promote your website.
• What’s in it for me? By using the product, you get a back link to your site and get more sales without spending money.
The “What’s in it for me?” items become the bullet points in your message.
SUBJECT LINES
Create eye catching and attention grabbing subject lines that get people’s attention and makes them want to read your email right away. The function of the subject line is to get the person to open the email rather than delete it. Keep it vague. Don’t give too much information. Example: “How many times have you made this mistake in your subject line?” Not: “Why you should never give away the secrets in you subject line”.
• Don’t use the person’s first name just because you’ve heard that it is good to personalize an email. Make it part of the conversation and only use it if it makes sense.
• Write your subject line like you would a bullet point. Make it a blind subject line which means you are telling the person what they will learn without actually giving them the content. Example: Do you make the mistake with “x” (x is the niche you are writing about).
• Make your subject line benefit oriented so the reader will be motivated to read it.
• Keep your subject line relevant to your audience.
CREATING AN OPENING
Create a conversational and interesting opening. Treat you reader like a friend and talk to them as if you were talking to one person at a time. Develop a trust level in your conversation. Keep the message conversational by talking “to” the reader not “at” them.
The way to get people to keep reading your email is by getting to the point quickly and telling your reader why your message matters to them.
Common mistakes people make with their openings are telling the reader too much about themselves. Keep in mind that people don’t care. Another mistake is trying to sell or pitch your product or service too quickly.
THE BODY COPY
Keep the content super relevant to the topic. The purpose of your email is not to inform or entertain. It is to get them to click the link and buy your product. The reader cares about what your product or service can do for them, not what it does for you.
For bullets to be powerful they must be blind. They should hint at what the person will gain but should never reveal the secret. Make you bullets easy to read with good spacing between each bullet.
Make your body copy easy to read by breaking up your emails with subheadings. The purpose of the subheading is to keep people’s attention level high by constantly introducing new but relevant facts or information. Identify the subheadings with special characters surrounding them and use capital letters to make them stand out.
Use the “bucket brigade” system in copywriting by putting little pieces of copy in your email that forces the person to keep reading. Examples of this are:
• As a result
• As I said
• Oh yeah, and let’s not forget
• Why?
• And guess what?
CREATE A STRONG CLOSING THAT CAUSES THE READER TO TAKE ACTION
Before you start writing your email promotion, ask yourself what specifically what you want the reader to do? Brainstorm several ideas and then choose the one that will make you the most money.
Remember that the unanswered question in your reader’s mind is why they should take action and why they should do it now? Most people procrastinate and without a compelling reason to take the action immediately they will put it off.
Use scarcity tactics to give them a reason to act now. They can either be time-based or quantity-based. Or provide them with a bonus offer. Another technique is the “fire sale”. This is when you offer a product for sale for a period of 7 days. If purchased within the first 3 days it is at its lowest price. After 3 days the price goes up. And 2 days later it goes up again significantly. This encourages people to purchase within the first 3 days as was your intent.
Remain strong when it comes time to close. Write 10 possible closes and choose the best one. Keep the closing clear and sharp, don’t make it confusing. The reader must know for certain what you want them to do. Tell them exactly what you want them to do. Example: “Hey click this link right now and pick up your copy before it’s too late.”
CREATE AN EFFECTIVE P.S.
Smart marketers know that many people will read the headline and then go directly to the price to see if it’s something they are willing to spend on the product. Because the p.s. is next to the price, it will often get read before or instead of the body of the email. An effective p.s. can be the one thing that pushes the reader over the edge into taking the action you want them to take. The p.s. comes across more as a personal message to the reader from you.
COMMON MISTAKES
The six most common mistakes people make when writing emails are:
1. Overuse of the person’s first name.
2. Making your email too formal. Make it as if it was just the other person and you talking face-to-face.
3. Overuse power words. You can be enthusiastic but keep it believable.
4. Making your email about too many things. Don’t try to promote multiple items in one email.
5. Not giving people a specific reason to act immediately. Let them know they will miss out on something if they don’t act right now.
6. Talking about your self too much. Always be watchful for times when the reader would ask themselves “so what?” when reading your email.
If you take this email copy writing advice and avoid the mistakes, you will explode your email promotion results. To get your own copy of this video course for FREE click here.
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